30.000 runners from almost 1200 companies meet every year at a highly prestigious running event in the heart of Vienna. The history dates to the first edition in 2001, and the Vienna Business Run has since grown into a massive sports and cultural event. Our smart displays were installed to welcome runners at the event, help them to find their way towards the starting blocks, and informed them about currently starting numbers. They also served as a security tool, since emergency scenarios were planned and prepared in case of unpredictable situation. In such cases, all the displays would have gone into warning mode within seconds. Thankfully, the event went smoothly and all the runners enjoyed a well-prepared organization, fun and shared their team spirit.